BEAUTY MATTER : SKINCARE
Steeped in Neurocosmetic Science, Lausanne-Based I.D. Swiss Botanicals Makes a Stateside Push
By Dana Wood
As the bridge between beauty and the brain, there’s no question that the burgeoning field of neurocosmetics is gaining traction.
And while some industry types attempt to parse the razor-thin difference between psychodermatology and neurocosmetics, both lean into the fact that there’s a growing body of evidence pointing to a direct correlation between our emotions and what’s happening with our skin.
Now I.D. Swiss Botanicals, a range of vegan neurocosmetic skincare developed by dermatologist Aude Rimella and her entrepreneur husband Cedric Rimella, is planting its flag in America.
